вторник, 5 февраля 2019 г.

Where Is YouTube Heading?

Where is YouTube Heading?

Specifically, where is it heading with regard to small YouTube creators who are an overwhelming majority on the platform?

Over the past year +, something very wrong has been ongoing at YouTube.

In its dealing with small YouTube creator channels, YouTube under CEO Wojcicki appears to have been engaged in deceptive practices and even in what surely amounts to fraud.

YouTube's MO now seems to be to encourage as many people as possible to upload videos while denying channel monetization to the overwhelming majority of uploaders who happen to be small creators.

As far as YouTube is concerned, it works very well as they still can and do make money on unmonetized videos by making them available to paying viewing public subscribing to YouTube Premium.

But they still like to dangle the juicy carrot of channel monetization in front of people with small channels so those people keep uploading, working their channels and watching videos on the platform and, to this end, greedily lie that new YouTubers can have their channels monetized once they get 4,000 hours of views and over 1,000 subscribers.

But the stark reality is that they are lying as most channels reaching 4,000 view hours per year and 1,000 subscribers will never be approved for monetization -- ostensibly for the reason of failing YouTube's review of compliance with their guidelines and policies; for example, because "re-used" content will be found on such channels (without specifying what that content is and in which videos it can allegedly be found), and you can count on the fact that Re-Used content will be found; if not, they will come up with some other reason not to approve monetization or will just suspend the decision for ever.

Also, YouTube's so called guidelines, against which new channels are supposedly reviewed and measured, are changing every month in line with the dictates of YouTube bosses' all-consuming greed and with a view to getting more content for less and less in outlay and expenditure.

It is important to remember that in 2018 YouTube already demonetized tens if not hundreds of millions of small creator channels that had been fully in compliance with YouTube's so-called guidelines in effect at the time. Their only fault was YouTube's unwillingness to pay those channels for content anymore, however little that pay was per individual channel (still amounting to hundreds of millions over all such channels).

On top of that, AdSense rates are now about one-third of what they were in 2017.

Also, over the same period, YouTube deprecated many extremely useful features, claiming they didn't see much use - but they were lying here again because the principal motive force in these deprecations was again greed pure and simple - the desire on the part of YouTube bosses to reduce expenditure and to make YouTube smaller and cheaper to run with less features and less functionality.

It is therefore hard to avoid reaching the conclusion that YouTube is now greedy, rotten to the core, stinks and is nothing but a criminal gang of greedy thieving capitalists, appropriating people's videos for own commercial use (over YouTube Premium if nothing else), lying to uploaders and as ever operating outside the spirit and even the letter of applicable laws in most countries while faking concern over topical issues and using them as a pretext to squeeze YouTube uploaders even more.

So, in light of the above, my suggestion is not to upload videos on YouTube anymore and even not to watch YouTube at all but if you still do, don't ever pay them for anything, especially for YouTube Premium, make them work for free, and use a good ad blocker too.

And advertisers should suspend advertising campaigns on YouTube until YouTube reverses its course with regard to small YouTube channels and reimburses them for lost revenue due to arbitrary demonetizations by YouTube in 2018.

So, where is YouTube heading, in your opinion? Discuss in the comments.

Thanks, Wojcicki!





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